Re-engineering A GUT HEALTH COMPANY'S go-to-market to win on Amazon DTC

APPROACH

• Opened a new direct-to-consumer revenue channel by launching the brand successfully on Amazon

• Achieved consistent month-on-month sales growth throughout the first six months.• A+ Content, social proof via Vine and structured PPC laid foundations for sustainable DTC growth

• Generated approximately $10,000 in sales within the initial six-month period

Challenge

• Legacy consultant-led sales channel was underperforming as the consultant network consistently missed sales targets

• The business needed to acquire new customers onto subscription plans and determine how and where to reach them in the most cost-effective way

• As the company pivoted, it needed to develop new revenue streams to support the re-engineered go-to-market model

• Set up the brand’s Amazon presence from scratch, handling all onboarding and compliance requirements

• Created and optimised product listings, including a compelling brand story and A+ Content, then enrolled in Vine to build early high-quality reviews

• Launched hyper-targeted pay-per-click campaigns focused on specific sub-segments, which began generating the first wave of sales

RESULTS