Winning a National Walmart Listing for a High‑Growth Probiotics Brand

APPROACH

A clear, retail‑ready message that combined American manufacturing, proven product efficacy and operational strength aligned closely with Walmart’s Open Call criteria and buyer priorities. This, paired with a strong face‑to‑face pitch and compelling commercial story in Bentonville, secured a Walmart contract and unlocked a major new national retail channel for the brand

Challenge

• Break into big‑box retail by securing a transformational nationwide partner in a category dominated by global incumbents

• Stand out among thousands of brands competing in Walmart’s annual Open Call, a flagship programme where U.S.-made products pitch for coveted shelf space and “golden ticket” national listings

• Navigate the high bar Walmart sets on product differentiation, supply readiness and brand story to be selected from a large pool of ambitious American manufacturers and emerging brands

• Entered Walmart’s Open Call, positioning the company as a high‑quality American manufacturer aligned with Walmart’s “Made in USA” agenda

• Travelled to Walmart HQ in Bentonville, Arkansas, to pitch directly to category leads, tailoring the story to Walmart’s priorities around innovation, supply reliability and shopper value

• Developed a sharp, retail‑ready pitch articulating product differentiation, consumer demand and operational readiness

RESULTS